Without a question, the business and trade worlds are evolving quickly, and it is up to each company to either keep up with modern marketing trends or fall behind. To market and sell their products, brands will need to develop new strategies and regulate the times. Traditional marketing practices are less effective than they once were, and those utilizing digital marketing may be skipping out on important strategies that could further improve performance and results.
Businesses must adapt by converting to the online market to increase sales as a result of the changing times and the departure of brick-and-mortar stores. You and your team should start using social media advertising in 2022 for a variety of reasons. I’ll tell you why, in my opinion, every company should use social media advertising in some capacity and how you may profit from these tactics without having to take any chances.
The Importance of social media marketing
Digital consumers spend over 2.5 hours every day on social media platforms, which is one of the reasons social media marketing is so successful.
This means that you have an opportunity to market your goods and services to your target market for over three hours each day. You may use social media marketing for your business-to-business (B2B) and profit from this statistic even if you are a B2B enterprise.
Ninety percent of the brands that use social media marketing have done so to raise consumer awareness of their products.
Let’s look at some of the more specific justifications for why developing a social media marketing plan is crucial for your company.
Marketing through social media can help increase brand recognition
The ability to raise visibility and hence brand recognition is another advantage of social media marketing. Your company’s social media sites offer fresh ways to publish your content and demonstrate the tone and personality of your brand. You can increase the accessibility and familiarity of your brand for potential leads and current consumers by publishing great content that benefits your target audience. Consider the scenario where a fresh lead discovers your company on social media. They might not have heard of your business before, but your social media material can help them become familiar with it and the benefits you offer. This identical problem can apply to your current consumers. Existing consumers may be more interested in a repeat purchase if they are more familiar with your company after seeing your social media content on various networks.
Customers seek advice from social media channels
Word-of-mouth marketing was effective before the rise of digital marketing techniques.
You might be surprised to learn that this type of marketing is still very effective today, albeit in a different way. Although word-of-mouth recommendations from customers in person are helpful for your business, social media suggestions from other users about your brand and items are also quite helpful.
“Digital word-of-mouth” is quite powerful because 81 percent of people concur that social media posts from their peers affect their shopping decisions. But how can you use word-of-mouth marketing in your social media marketing campaigns?
Other users will see that your products come highly recommended if you actively encourage happy customers to post glowing testimonials about the products, they adore on your social media channels.
More than 80% of users can be influenced in their shopping decisions by this type of word-of-mouth advertising.
Social media marketing is already being used by your competitors
One reason you shouldn’t disregard social media marketing as a technique is the likelihood that your rivals are currently utilizing it. If you haven’t joined the social media revolution yet, your rivals can easily eclipse you with their social media presence. Additionally, if you don’t use social media while your competitors do, users can believe that your company is less reliable or competent.
If you wish to compete with your rivals online, you must make sure that your company is active on several social media platforms.
Your inbound traffic grows when you use social media for marketing
A further technique to increase the number of inbound visitors to your website is through your social media profiles. Because of this, social media marketing is a great way to support your search engine optimization efforts. Every piece of material you share on social media gives you another chance to attract new users to your website. Once they arrive on your website, you will have the chance to convert them.
You must continuously post compelling content that benefits your target audience if you want to receive the most inbound traffic feasibly. The more high-quality material you share on social media, the more chances you’ll have to engage potential customers and get them to your website. It won’t take long for these fresh leads to turn into consumers if your website is geared toward conversions.
Social media marketing is a cost-effective strategy
One of the biggest advantages of social media marketing is that it enables you to reduce marketing expenses without compromising outcomes. Spending time on content creation and publication, as well as engaging in dialogues with your friends and followers, will provide the majority of your social media outcomes. The good news is that investing even a short amount of time each week can have a big impact. According to HubSpot, 84% of marketers saw an increase in traffic with as little as six hours per week invested on social media. The CPM (cost per thousand impressions) on social media can be as low as $2.50, as illustrated below in a cross-channel analysis. Compared to traditional media advertising, this costs three times less.
Social media marketing allows you to gain new customer understanding
Last but not least, social media marketing offers you a priceless chance to learn more about your customers. You may learn what interests and motivates your clients by connecting with leads and current customers on social media.
You can gain a better grasp of what matters to your customers the most if you occasionally glance at what they are discussing on social media. For instance, you can use social listening to learn about the biggest problems and issues that your consumers are facing, and then you can work to produce more content on these subjects. To boost customer happiness, you can also employ social listening to find out what people are explicitly saying about your brand and make changes as a result.
