Easypaisa, the leading digital financial services platform in Pakistan, has launched “Live easy,” a special campaign that aims to highlight some of the many ways in which users can use Easypaisa to make their lives easier and more convenient and to simplify financial matters.
This initiative is part of the company’s ongoing commitment to offering convenience and dependability to millions of Pakistanis.
The “Live easy” ad invites Easypaisa users to adopt a cashless, hassle-free, and laid-back way of living while making use of their extra time.
The platform gives users the priceless gift of time, which they may use whatever they like while enjoying financial freedom, by providing more than 250+ use cases, including payments & savings, lending, platform services, and much more.
Easypaisa has over 12 million active monthly users and is still growing, making it the service of choice for everyone.
“This campaign revolves around showcasing how easypaisa seamlessly integrates into people’s lives, creating a world where individuals enjoy more free time thanks to easypaisa effortless handling of their financial requirements,” continued Rifah Qadri, Head of Marketing and Corporate Communications.
Live Easy is a new motto for the company that emphasizes ease and a stress-free experience as part of our aim to become an integral part of our customers’ daily lives. The motto we use tries to mold how people view us and the relationships we develop with our clients.
The “Live Easy” campaign combines a variety of media outlets to reach a large audience and is focused on showcasing the advantages and capabilities that differentiate Easypaisa from competitors and reinforce its hegemony as a one-window platform.
Easypaisa has been able to seize a sizable portion of Pakistan’s digital financial services market because it continues to put security and accessibility first.
The platform is positioned as a reliable partner for both consumers and businesses thanks to its wide network of agents, merchants, and customers as well as its dedication to quick and safe transactions.
Easypaisa remains committed to innovation, introducing new use cases, features, packages, and discounts while ensuring the highest level of security and convenience when conducting financial transactions, reducing the need to physically visit a bank branch. This occurs as Pakistan’s digital banking market continues to expand, particularly in urban areas.